For those looking to slim down and adopt a healthier lifestyle, Ozempic and other popular weight loss medications are currently all the rage. But as with any weight loss method, it’s essential to make serious changes in your life to support your journey and healthily maintain your new goal weight. This includes implementing necessary dietary adjustments. Get excited, because Nestlé is making it a whole lot easier with its new food line, “Vital Pursuit,” for Ozempic users, launching in late 2024.
We are here to share all the details we currently know.
Vital Pursuit aims to provide suitable portions, nutrients and taste for people taking weight loss medications.
Nestlé explained in a May 21, 2024, press release what Vital Pursuit is.
“At Nestlé, we want to be present in every moment of our consumers’ lives, today and in the future. As the use of medications to support weight loss continues to increase, we see an opportunity to serve these consumers. Vital Pursuit offers accessible, flavorful food options that meet the needs of consumers in this emerging category,” explained Steve Presley, general manager of Nestlé North America. “We leverage our deep understanding of consumers and science nutrition to stay ahead of the trends shaping consumer behaviors, and we innovate across our portfolio to deliver products people will love.”
Vital Pursuit consists of items that are packed with fiber, protein and essential nutrients such as iron, calcium, potassium and vitamin A. Portions are designed to best suit each individual’s appetite during the GLP-1 weight loss program. medicine.
However, people following a weight management diet shouldn’t have to sacrifice taste or convenience when they control portion sizes and eat in an overall healthier way. The new Nestlé product range is designed with this in mind. The brand’s rollout includes a wide assortment of frozen meals, such as protein pastas, whole grain bowls, pizzas and melty sandwiches. Vital Pursuit will also include delicious gluten-free options, as well as ready-made air fryer products.
The suggested retail price for these frozen items is $4.99 and under, although prices may vary by retailer.
“We know that every consumer on a health journey has individualized needs and considerations, and having options to meet those needs will continue to play an important role,” noted Tom Moe, president of Nestlé’s meal division. USA, in the press release. “Over the past several years, we have expanded the choices in our meal portfolio to meet consumers’ eating habits, and as the market evolves, we will continue to expand Vital Pursuit with more product formats for our consumers.
Note that you don’t necessarily need to be on Ozempic or Wegovy to enjoy the convenience and nutrition of Vital Pursuit. The range has been designed to promote a balanced diet for anyone looking to lose weight or simply maintain a healthy weight.
Alexa Mellardo
Alexa is the Mind + Body Associate Editor at Eat This, Not That!, overseeing the M+B channel and bringing readers interesting topics on fitness, wellness, and self-care. Learn more about Alexa
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